A group of top French journalists, writing for 11 different print and online publications, has been exploring Kildare and Ireland’s Ancient East, as guests of Tourism Ireland and Fáilte Ireland.
The journalists – whose publications have a combined circulation of more than 2 million readers – were here to explore, and then write about, what Ireland’s Ancient East has to offer French holidaymakers. They checked out Dublin’srich history and heritage, before continuing through Ireland’s Ancient East.
They enjoyed a guided tour of the Irish National Stud and Gardens, followed by lunch in Hartes in Kildare town. They also visited the Museum of Style Icons at Newbridge Silverware.
Monica MacLaverty, Tourism Ireland’s Head of Southern Europe, said: “Tourism Ireland was delighted to invite this group of influential journalists to visit Ireland’s Ancient East – helping us to spread the good news about this part of Ireland to prospective French visitors. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media in France of the many things to see and do on a holiday around the island of Ireland.”
France is one of the top four markets for tourism to the island of Ireland - the most recent CSO figures for June-August showed growth of +7.3% – an extra 12,400 French visitors compared with the same three-month period in 2015.
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